Write this month's newsletter
"I keep meaning to email my customers, but I never know what to say."
Last checked: 16 October 2026
Short answer
Our pick: Claude. Good at natural, on-brand writing and longer pieces like newsletters. Its free plan is enough for the writing.
Best free option for sending: Mailchimp. Its free plan covers up to 250 contacts.
Time to first draft: about 10 minutes.
Copy this prompt
Write a short email newsletter for [business name]. Audience: [describe customers]. This month's news: [list]. One offer: [offer + deadline]. Use British English, a friendly tone, a subject line under 45 characters (give me 3 options), short paragraphs and one clear button text. Only use the facts, prices and dates I've given you.
UK note: you mustn't send marketing emails or texts to individuals without their specific consent. There's a limited exception for your own previous customers, the "soft opt-in". In plain words: you can email existing customers who bought (or discussed buying) something from you, about similar products or services, as long as you gave them a clear chance to opt out when you collected their details and you give them one in every email. It doesn't cover new contacts, such as bought-in lists (ICO: https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/electronic-and-telephone-marketing/electronic-mail-marketing/, checked 16 Oct 2026, 05:34 BST). All marketing must be accurate and truthful (https://www.gov.uk/marketing-advertising-law, checked 16 Oct 2026, 05:34 BST).
Worked example result (dummy data). Illustrative example: written by us, not a recorded AI output
The Corner Café in Norwich promotes a £6.50 soup-and-sandwich lunch deal for office workers, ending 31 March 2027.
- Subject lines: "Lunch sorted for £6.50" (22 characters) · "New lunch deal at the Corner Café" (33) · "Soup + sandwich, £6.50 till March" (33)
- Body: 3 short paragraphs: the new winter soups, the deal, and opening hours
- Button text: "See this week's soups"
Your first 10 minutes
Jot down your news
What's new, one offer, and its end date.
Paste the prompt
into Claude (free plan) and fill in the [brackets].
You should see 3 subject lines and a draft.
Check every number and date
Prices, offer end dates and opening hours must match reality. Subject lines must be under 45 characters.
Check your list
Only send to people who've consented, or to previous customers under the soft opt-in.
Paste into your email tool
In Mailchimp or similar, create a new email campaign and paste in the text. Send yourself a test first.
You should see the test in your inbox.
Send or schedule it
What you'll get / limits
A ready-to-send newsletter in about 10 minutes. AI doesn't know your news or prices, so every fact comes from you.
Cost
| Tool | Price (directory, checked 16 Oct 2026) |
|---|---|
| Claude | Free plan; Pro £20/month or £199.99/year (UK in-app price; web price may differ). https://apps.apple.com/gb/app/claude-by-anthropic/id6473753684 |
| Mailchimp | Free plan up to 250 contacts; Essentials from £9.90/month; Standard from £15.23/month (introductory prices for 12 months; priced by contacts). https://mailchimp.com/en-gb/pricing/marketing/ |
Compare
| Tool | Price (checked 16 Oct 2026) |
|---|---|
| ChatGPT | Free plan; Go £6.99/month; Plus £19.99/month (UK in-app price; web may differ) |
| Jasper | Pro $59/seat/month billed yearly or $69 monthly; free trial (US pricing; UK price not published) |
| Copy.ai | Chat $24/month billed yearly or $29 monthly (US pricing; UK price not published) |
What to do next
- Next: plan a week of social posts → /use-cases/social-posts
- Get the free starter kit → /starter-kit
Frequently asked questions
Can I email everyone who's ever bought from me?
Only under the soft opt-in for your own previous customers, or with specific consent; see the ICO guidance linked above.
Is it free?
Yes, to start: Claude's free plan for writing and Mailchimp's free plan for up to 250 contacts.
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