Klaviyo's AI marketing agent, Composer, is now live for every customer

Klaviyo

What changed

Composer analyses your email and SMS results, spots what needs attention and can run recurring marketing jobs for you.

Why it matters for a UK small business

If you sell online and use Klaviyo, you can ask it plain-English questions about why sales emails are underperforming.

What to do

If you sell online and already use Klaviyo, Composer is now on every account (out of preview since 6 October, announced 13 October). Start on the free plan's 500 credits and ask it in plain English why your sales emails are underperforming; the paid plan is $20 a month for 2,000 credits. Check what it suggests before you let it run recurring jobs for you.

Sources: klaviyo.com

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