Answer common customer questions automatically
"I answer the same five questions about delivery and returns every single day."
Last checked: 16 October 2026
Short answer
Our pick: Tidio. A website chat tool with a free plan you can start on; usage limits apply and paid plans add more. Write your FAQ answers first with a free AI chat.
Best free option: Tidio's free plan (same tool as our pick; usage limits may apply).
Time to first result: about 10 minutes for the answers; setting up the chat takes longer.
Copy this prompt
Write [10] FAQ answers for [business]'s website chat, each under 50 words, in friendly British English. Cover: delivery times and costs, returns, order tracking and [other]. Use ONLY these facts, and say "I'll pass you to the team" where you're unsure: [paste facts].
UK note: if your chat tool stores customer data outside the UK, the ICO's rules on "restricted transfers" of personal data may apply (https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/international-transfers/, checked 16 Oct 2026, 05:34 BST). Don't paste customers' personal details into the prompt.
Worked example result (dummy data). Illustrative example: written by us, not a recorded AI output
Amy's candle shop: Royal Mail Tracked 48, £3.95; free delivery on orders of £40 or more; 14-day returns on unused items.
- "How much is delivery?" "It's £3.95 by Royal Mail Tracked 48, or free when you spend £40 or more."
- "I've spent £36, do I get free delivery?" "Not quite yet. Spend £4 more (£40 total) and delivery's free."
- "Can I return a candle?" "Yes, within 14 days if it's unused. Message us and we'll explain how."
- "Can I change my order?" "I'll pass you to the team."
Your first 10 minutes
List your top questions
Look at recent emails and messages and pick the 10–20 most common.
Write down the facts
Delivery prices, times, returns policy, and contact details.
Paste the prompt
into a free AI chat with your facts.
You should see short answers, one per question.
Check every number
Delivery prices, thresholds, timescales and sums (e.g. £40 − £36 = £4 to free delivery) must match your real policy. Remove anything the AI added.
Add the answers to your chat tool
In Tidio or similar, find the FAQ or knowledge settings and paste them in.
Review weekly
Read the chat history and add answers for new questions.
What you'll get / limits
Consistent, instant answers to routine questions. The chat only knows what you give it, and complaints and anything unusual should go to a person.
Cost
Tidio: free plan; Starter €29/month (€24.17/month billed yearly); Growth from €59/month. Published in EUR; no £ price published. Billed in euros, so your bank may add a foreign-transaction fee. Checked 16 Oct 2026: https://www.tidio.com/pricing/
Compare
| Tool | Price (checked 16 Oct 2026) |
|---|---|
| Zendesk | Support Team £15/agent/month; Suite Team £45/agent/month (billed yearly); free trial. https://www.zendesk.co.uk/pricing/ |
| Intercom | Essential $19, Advanced $85, Expert $132 per seat/month, plus $0.99 per AI resolution (US pricing; UK price not published). https://www.intercom.com/pricing |
What to do next
- Next: draft your returns policy → /use-cases/policies
- Get the free starter kit → /starter-kit
Frequently asked questions
Is there a free option?
Yes. Tidio has a free plan you can start on; usage limits apply.
Will it replace me answering customers?
No. Use it for routine questions, and make sure customers can always reach a person.
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